Despite the popularity of horror, it is not the type of film that is heavily promoted in to the masses in a populat magazine like Empire. There are a few covers, all representing and promoting horror in a different way. The first cover is of the cast of Scream 2. There is no ghostface on the cover, simply the main female characters posing together. They are in the centre of the cover together, surrounded by other movie titles and influential actors, but it is obvious that the main focus of the issue is horror films. This is evident because of 'Horror Special' written at the bottom of the cover in red writing; the colour red being associated with blood and danger. The text is simple and bold, with no evident font style to link it to a genre, so this block text is simply standing out and attracting people's attention to read. With both the picture and writing inviting people to read, it immediately shows that they are the main feature of the magazine.
Because of the popularity of horror, they have tied in this issue promoting Scream to feature a '50 Scariest Movies' feature, which could be something we use when creating our front cover, because it makes it more relevent. The continuing theme will be more professional instead of mixing horror with science fiction, for example.
Throughout the cover, the same colours are used: white, red and black. This makes it look very professional and all interlinked. The yellow background of the '50 Scariest Movies' is striking and grabs the readers attention, this is a continual idea of all features used within an Empire issue.
Overall, this cover focuses on the actresses in the film rather than the characters within the film. I feel we will use an image or character from our film on our front cover because we are promoting the film and not the genre.
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