Our magazine front cover to market our film Lost Soul was based on the March 2001 edition of the Empire magazine which centered around the Hannibal film. Our main reason why we liked this cover was because of the striking pose on the front. With only half the face seen, it appeared very creepy and unknowing as we couldn't see the whole picture. We did a similar thing in our trailer, in which an over the shoulder shot only revealed part of our antagonist. By doing this on our front cover, it gave a continuous feel to it and the audience may be able to link the two together. I took a similar image and then imported it into Adobe Photoshop and went from there.
We chose the magazine Empire because it is a popular magazine with a large readership. However, the films which Empire usually advertise and market are sci-fi, fantasy, superhero or action. By using this magazine to advertise a horror film to a mainstream audience made it more different than normal. We did play it safe, though, by adding in a popular director of superhero film's Chris Nolan at the bottom in a special fetures section.
As opposed to our film poster, in which our main focus was the location, we made our primary focus the ghost on our magazine front cover
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