Trailer
A teaser poster is usually released in advance or many months before the release of the film or maybe even the trailer. They are usually used to create awareness and hype for the film before its theatrical release. The poster has a basic image and sometimes a tagline without revealing too much information, as this is usually done by a theatrical poster later. The two differ because a theatrical trailer is released nearer the date of the move hitting cinemas and has more details, such as actors, directors and producers etc. These posters also show the rating of the film, however, because teaser posters are released before the film is finished, it usually reads 'this film is yet to be rated' or something similar, as is evident with the Zombieland (2009) teaser poster.
Horror film teaser posters are very simple and often lack much detail. If it is a franchise or a remake, of which people may have seen the original, then a symbolic image is used. An example of this is Friday the 13th, where the background is black and there is a white mask, which needs little explaining as it is a popular film, therefore a remake would be intriguing. There is simple writing which reads 'February Friday 13th' and considering Friday 13th is considered unlucky, it signals that it is a horror film. Another example is Buried (2010) where there is a man lying in a box at the bottom of the black poster, representing being buried, the films title. There is little release date information except 'coming soon' which encourages the audience to be aware of the upcoming film. A website is also shown, with allows the curious cinema-goers a chance to find out more. It is similar with the Devil teaser poster, it has a black background with one image, the up and down lift buttons, and the word Devil, the films title. The image and words are a bit of an odd match, creating interest in the film and wondering what the link between devil and the lift buttons is. This poster also includes a tag line and the director, which generates a hype for the film because he is well known. Like with Buried, it says coming soon. 
Cloverfield (2008) is basic yet very intriguing. The only thing written on the poster is it's release date 18/01/08; on reflection, these numbers are written in the style of a handheld camera digit displays. An iconic image, the Statue of Liberty, is shown overshadowing New York, which looks to be underattack. However, there is no indication at what is attacking nor is there a film title. This could generate hype but at the same time there is no film title, which could work if there is continuous promotion. The idea of one iconic image which looks out of place is a way to suggest what the film is going to be about.
Horror film teaser posters are very simple and often lack much detail. If it is a franchise or a remake, of which people may have seen the original, then a symbolic image is used. An example of this is Friday the 13th, where the background is black and there is a white mask, which needs little explaining as it is a popular film, therefore a remake would be intriguing. There is simple writing which reads 'February Friday 13th' and considering Friday 13th is considered unlucky, it signals that it is a horror film. Another example is Buried (2010) where there is a man lying in a box at the bottom of the black poster, representing being buried, the films title. There is little release date information except 'coming soon' which encourages the audience to be aware of the upcoming film. A website is also shown, with allows the curious cinema-goers a chance to find out more. It is similar with the Devil teaser poster, it has a black background with one image, the up and down lift buttons, and the word Devil, the films title. The image and words are a bit of an odd match, creating interest in the film and wondering what the link between devil and the lift buttons is. This poster also includes a tag line and the director, which generates a hype for the film because he is well known. Like with Buried, it says coming soon. 
Cloverfield (2008) is basic yet very intriguing. The only thing written on the poster is it's release date 18/01/08; on reflection, these numbers are written in the style of a handheld camera digit displays. An iconic image, the Statue of Liberty, is shown overshadowing New York, which looks to be underattack. However, there is no indication at what is attacking nor is there a film title. This could generate hype but at the same time there is no film title, which could work if there is continuous promotion. The idea of one iconic image which looks out of place is a way to suggest what the film is going to be about. 
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