Sunday 25 September 2011

Trailer Analysis - Insidious


The genre of the film Insidious is a horror. The narrative is clearly shown in this trailer with the typical cliche horror storyline. Towards the end of the trailer theres a women that says "It's not the house thats haunted, its your son". You also see a quick shot of the monster, which doesnt give too much away. Theres not much information about what and why somethings happening in horror trailers. This one has clearly shown that. This is because horrors are more to the point and more focused on the scare factor, not the storyline. The unique selling point for this film is the director. We are shown at the beginning
"From the makers of Paranormal Activity and Saw". This would immediatly draw you in becuase of those two films being so popular. The targer audience for this film would be teenagers and up, both male and female. This is because horror is a popular genre with both sexes.
There is limited amount of music in this trailer, as its mainly filled with screams and sudden loud noises. But they've started the trailer 6 seconds in with a metronome. This builds tension throughout the trailer as it's stopped and played in different parts of it. The sudden stop of it then confronted with a loud noise or dialogue. The pace of the clips are very quick and minimal. They speed up just after the women says "i dont think that the wire is the problem here".
There is no voiceover during this trailer. It is either dialogue between characters or bangs and screams that are typical to a horror to make people jump and on edge. The credits that have been used are simple, and have been kept white. This doesnt draw attention to itself and keeps you focused on the dark red/black background.

Saturday 24 September 2011

Trailer Analysis - Tinker Tailor Solider Spy



The narrative in this trailer is shown at the beginning by dialogue. It starts of with "Theres a mole. Right at the top of the circus." You see a veterian at the beginning then you see shots of other agents. You then know that these characters must be a big part of the plot because they have been introduced early on in the trailer. The unique selling point for this film is the actors. Such as Gary Oldman, Colin Firth, and Tom Hardy. The target audience for this film would be 25 skewed towards 30 year old men and women. More men, because of the genre being a thriller. And women because of the actors that have been cast. This film is a typical thriller. A cliche thriller having levels of antisipation, suspence and anxiety. Thrillers are best known for having investigationsand danger. This film has all these. You also see a dead body bleeding in the trailer, which would immediatly draw a thriller fan in. The film has done this by depicting all these. Having to uncover a spy, the tension of how and if they do it. In the first shot you see someone switch the music on, which works really well with the trailer. The fact that the music is slow but has a very sudden beat. This creates tension in itself. The pace of  the music stays the same speed up until the last minute of the trailer which then speeds up because of the clips that are being shown, revealing more of the storyline. The dialogue thats been used is to the point. The dialogue focuses strongly on the plot of the film. For example at the beginning of the trailer the first dialogue is " Theres a mole" this shows us that the storyline will focus around this bit of information. Theres a small amount of voiceover in this trailer. It's mainly focusing on the dialogue between two or more characters. There are severeal intertitles in this trailer. This helps you to understand what's going to happen in the film. Because it being a thriller there is a lot going on. The first one says "how do you find an enemy". and "who is hidden" these have been shown in block capitals with the last word in bold. The words "hidden" and "enemy" are in bold. This adds to the suspence of wanting to know why those particular words are in bold and what they have to do with the plot. This film trailer editing is shown in choronological order. This is also cliche to a thriller, so you know from the trailer what will happen when and things leading up to that point.

Wednesday 21 September 2011

Analysing a Trailer - Johnny English Reborn




The genre for Johnny English Reborn is a comedy. There is a voiceover at the beginning of the trailer that is telling us the story of what is going on in the clips that are currently being shown. This voiceover is on for a one minute and is being voiced by 'the master'. The master say's "M17 wants you on the first flight back to London only then can you be reborn" This informs us of the beginning of the storyline which is about to unfold. We also find out that his master wants to train him so that he can be 'reborn' as a spy and move back to London. Rowan Atkinsons character also has a voiceover, but it's only one liners and theres only a few.

The unique selling point to this film is Rowan Atkinson. He plays the main character, Johnny English. Rowan Atkinson is a well known actor. He is probably most well known for playing Mr. Bean. This can help to reach a wider audience because "Mr. Bean" was something the whole family could watch so Rowan Atkinson is known to many ages. The target audience for this film i would say is teenagers upwards. This is because it's about a spy that goes on a mission and makes mistakes along the way for a comedic value.

The music that has been used is very fast at parts and slow at parts. This has been done for comedic timing. Such as when Johnny English brakes the chair and we see it slowly getting smaller and him getting smaller then when just before the chair stops the music stops playing before we hear him say "give me 24 hours".  The music is slow to start of with but then it gets louder in certain parts to create tension. A few seconds before the end the music changes to 'Eye of The Tiger". Which gets louder as it plays.  The music is mostly stopped before dialogue. For a trailer there is quite a lot of dialogue that's been used. The dialogue is between two people. The dialogue contains one liners. Which is when dialogue is used, its always one liners in trailers. At the beginning of the trailer the voiceover says "I will make you warrior again" To which Johnny English replys, just one word "how?" The character replying to the voiceover is unusual.

There is a lot of special effects that have been used in this trailer. At the beginning of the trailer we see shots of what looks like Johnny English, have a rock attached by rope to his privates that hes supposedly pulling along. We then see a stunt double of Rowan Atkinson as Johnny English jump from one building to another. We also see a karate scene in which Johnny English (Rowan Atkinson) is involved in a fight with another man. We see him get smacked in the face with a broom. We see Johnny English swing is club and from a distance we see a reaction from a person that he's supposed to have hit fall to the ground. There is also graphics that are placed when captions come up that say one liners such as "The Worlds Greatest Spy". We see this written in block capitals that are plain, but with a flame spark background.

There has been a variety of shots that have been used in this trailer. At the beginning there is a shot of where the spy is located at that current time. This sets the scene for the opening minute. We see a close up of  Johnny English at the beginning which hides his identity because we hear that hes been hidden away for 5 winters so we havent actually been introduced to him until we see a medium shot of him, to which we then see he has long hair and a beard. This works really well because it builds a lot of attention. The rest of the trailer consists of long and short shots. The long shots lasting up to 6 seconds and the short shots lasting up to two to three seconds. You know that this film is a comedy because of the way that the trailer has been put together. Each clip involves one liners, which makes every clip they show funny. This is what draws you into the film.

The information that the film has provided it's audience with is focusing on the story of the film. They have done this by every so often by putting captions inbetween different clips. They've put things such as "The worlds greatest spy" "new man, new mission". And ends on "At cinemas soon" Which leaves you to keep yourself updated with when it's going to be at cinemas. The captions have been displayed in white block capitals with the word 'reborn' in red. This keeps it simple and doesnt distract you from the other graphics that are involved in the trailer. The name of the film is shown just before the the last clip of the trailer is shown.

Tuesday 13 September 2011

Similarities and differences between a trailer and a teaser trailer

Similarities and differences between Harry Potter and the deathly hallows part 1 teaser trailer and trailer.

Teaser trailer -->


Trailer -->

Similarities and differences between Harry Potter and the deathly hallows part 1 trailer and the teaser trailer are;

Similarities between the trailer and teaser trailer
  • both have narration over parts of the clips
  • end titles of where the film can be seen
  • plot giveaways
  • storyline
Having narration over both trailer and teaser trailer helps you identify the story of what will be happening in the film. But with limited detail, as to not give the whole plot away.
Differences

Trailer
  • faster music - having faster music creates more tention as the film is even closer to being viewed
  • more clips - builds more tension
  • longer clips
  • louder music
  • more plot giveaways
  • writing in shots 'Presented in 2 parts"
  • narration gives clues as to what will happen in film
Teaser trailer
  • slower music
  • shorter clips
  • less storyline
  • faster editing
  • 'coming soon'
  • minimal information on the film

Sunday 11 September 2011

AS Coursework Reflection

Using conventions from real media texts- In what way does your media product use, develop or change forms and conventions or real media products?


Our media product included severeal aspects of media products such as the conventions of a typical horror character and storyline. A young girl, alone walking in a woods. A rural area but you see that she is alone. You know from this something bad is going to happen. The location being a woods is a typical horror loaction. The costume of the protagonsists were inspired from the Blair Whitch Project. We have kept the whole stereotypical conventions of a horror and applied them in our own way but you can tell immidiatly that it is of the horror genre.

AS Coursework Reflection

Post-Production- What have you learned form your auidence feedback?

From our auidence feedback I have learned that it is better to use a range of locations when filming, and to not limit yourself with a few camera angles. We also limited ourselves to two locations. I have also learnt that it is best to use a tripod. Although all the shots are handheld, some shots could have benefited with using a tripod, as this made the shots blury. The auidence feedback was also useful because they noticed things that we failed to see, such as the volume of sounds in the background. Although we meant for you to hear the leaves cracking, it was too loud and ruined the effect. Another thing was the location. For A2 I have learnt to include a diverse range of camera shots and to definatly use a tripod.

AS Coursework Reflection

Research and Planning- How effective is the combination of your main product and ancillary texts?

We were inspiration by many different films, but mainly looked at the film The Blair Witch Project, as creating something original was helped by a variety of media forms. One of many was the computer programme Adobe Elements, which allowed us to experiment with many different effects and add our own to it. We also used YouTube to watch other scenes that were created by AS students from different schools. This gave us an idea of what kind of level that we were at and what we were also also able to achieve. Other programmes such as photoshop and paint allowed us to recreate images and we used the internet to browse for images and information relating to our genre, horror; we searched for things like costume, setting and camera shots and angles.

AS Coursework Reflection

Creativity- How did you use other media forms to come up with something new and original?

We started watching horror opening's on Youtube of films such as, The Exorcist, IT and The Shining. We then started looking at cliche horror storylines and working our way around what basic storyline we wanted to have our own take on. We also looked at what things people would associate with being typically scary and would associate with horror films.' Woods and alley-ways were quite common. So we decided to have our main location as a woods. We then looked on the internet at horror pictures, so we would get the right atmosphere at a location. We then started looking at costumes that the actors are wearing. We looked at the film, The Blair Whitch Project. Because we decided to also use hand-held camera, we thought that The Blair Whitch Project is the closest film that is so similar to what we wanted to do, it was best to take ideas from what they're wearing. Because we had seen many horror films before we used our own knowledge of what the typical storyline was in horror films. Such as a young innocent girl walking through a deserted area alone with no one around. So to keep it original, this is what our storyline was all about.

Thursday 8 September 2011

AS Coursework Reflection

Digital Technology - How did you use media technologies in the construction and research, planning and evaluation stages?

For the construction of our media coursework project, we used a Canon digital camera to record our different scenes for the first couple of minutes to the opening to our film. We also used Adobe Premiere Elements a lot which we uploaded our footage onto. We then editied our footage on Adobe Premiere Elements. Which helped us do several things whilst editing our footage. We changed the contrast of our footage, took the sound off it, removing any unnecessary footage that we didn't need, and put opening titles over the first few seconds onto the opening shots. We used a certain font for the opening titles that we thought suited the type of film we were shooting. We used a slide that was black and put it near to the end of our footage to create a blackout effect because of the storyline in our film. We added music onto the top of the footage. For our research we looked at several different woods too see which one we thought had the best area with what we wanted to film. We ended up using both woods, but you can't tell that we've used different woods in our final piece. We planned to film the whole of our footage in two days, and that is what we did. We didn't want to film in the two seperate woods but because of the limited amount of time we had, we had no choice but too. But I dont feel that it was a disadvantage because we had more footage to work with. Overall with the amount of time we had to complete ours because of having problems, I feel that the outcome turned out really well. We didnt use our own music because we couldnt find any that wasn't copyright, but next time we are going to look harder so we deffinatly have our own. Next time we are going to use a tripod. We only used hand held camera for this piece, so next time a tripod will be used. We will also try and use more locations. We limited ourselves to a wooded area, as our chosen genre was a horror and storyline set in a woods.
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